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UCCA Creative Studio 创意探索地带


UCCA Creative Studio is a vibrant educational environment that brings art to life for children and families.

A4 were approached to develop interiors, content and materials for the flagship Discovery Area in 798.

 

Our concept was to remodel the existing space to provide a more flexible area for activities, workshops, alternatives for exhibiting work and housing/storage for discovery area activities.

The interior was given a bright and vibrant makeover with shout-outs in English and Chinese. The clean and minimal background is intentional in order to accentuate students’ work and future themed exhibitions.

A key component to our scheme was the development of the ‘Activity Cart'


These provide a ‘hub’ for each activity incorporating signage and information; storage for activity materials and space for kids to work - all in a system that can be moved around the venue to provide different space configurations.

 

The activities developed for the carts was a great focus for our team’s knowledge and expertise with art and design education and workshops. Each activity generates a ‘creative moment’ based on an area of artistic exploration with content suitable for a wide age range.

For the first iteration of the Discovery Carts we designed four activities: 
Animate with Us;
Portrait Secrets;
Colour and Light;
Action Art;

位于北京798内的UCCA创意探索地带是隶属于尤伦斯当代艺术中心的美术馆教育机构。A4受邀设计该创意中心的活动内容以及空间改造。

 

我们的构想是在既有的有限空间内能同时有多种使用的可能性,例如亲子活动,主题工作坊,学生作品展示,物料储存等。

 

在整体色调的表现上,我们采用UCCA品牌原有的红,白,黑三个主要颜色以及悬挂式和大型墙贴标语来营造一个开阔,亮眼,视觉简约的空间,用来衬托学生作品的展示,还有中心将来可能的主题活动。


“活动车”的创想是项目执行中最主要的亮点:一个活动车上结合了说明图示,道具,老师和孩子的工作台,物料储藏等多种功能。活动车也能被灵活的推到探索地带以外的地点使用,方便推广。


A4在每个活动内容中,注入了我们团队里每个成员在设计和美术教育方面的专业;我们希望不同年龄的孩子和家长们透过多样难易不一的活动,体验并捕捉作品成型过程中一次又一次的创意启发。

 

我们为客户设计的创意活动包括:
Animate with Us;
Portrait Secrets;
Colour and Light;
Action Art;