An identity system for a local brand of organic gelato targeted towards kids and families.
The identity developed by A4 is based around Pink Bird who is a ribbon dancing enthusiast.
Pink Bird and the ribbon represent something that is light, fun, energetic and enchanting.
The logo depicts Pink Bird twirling the ribbon into a stylized "V" shape which becomes the "V" of the (specially created) Vividolce typeface.
A4 developed this concept to work in print, web, packaging, interiors, uniforms.
We created a complete Brand Identity System manual to be used with the concept.
"Coneman" and "Victory V" were rejected early concepts for alternative approaches.
The identity developed by A4 is based around Pink Bird who is a ribbon dancing enthusiast.
Pink Bird and the ribbon represent something that is light, fun, energetic and enchanting.
The logo depicts Pink Bird twirling the ribbon into a stylized "V" shape which becomes the "V" of the (specially created) Vividolce typeface.
A4 developed this concept to work in print, web, packaging, interiors, uniforms.
We created a complete Brand Identity System manual to be used with the concept.
"Coneman" and "Victory V" were rejected early concepts for alternative approaches.
我们用一只爱好丝带舞蹈的粉色小鸟作为品牌标志。粉色小鸟和丝带寓意着轻松，有趣，活力，迷人。标志描述了粉色小鸟舞动着丝带形成“V”的形状。这也是Vividolce标志字体中的“V”。