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ViviDolce Branding



An identity system for a local brand of organic gelato targeted towards kids and families.
The identity developed by A4 is based around Pink Bird who is a ribbon dancing enthusiast.
Pink Bird and the ribbon represent something that is light, fun, energetic and enchanting.
The logo depicts Pink Bird twirling the ribbon into a stylized "V" shape which becomes the "V" of the (specially created) Vividolce typeface.

A4 developed this concept to work in print, web, packaging, interiors, uniforms. 
We created a complete Brand Identity System manual to be used with the concept.

"Coneman" and "Victory V" were rejected early concepts for alternative approaches.
我们用一只爱好丝带舞蹈的粉色小鸟作为品牌标志。粉色小鸟和丝带寓意着轻松,有趣,活力,迷人。标志描述了粉色小鸟舞动着丝带形成“V”的形状。这也是Vividolce标志字体中的“V”。